The brand I have chosen for this project is Costa Coffee. The tone of voice and language/personality I believe Costa coffee to have are welcoming, warm, friendly, and generally a nice place to be. This is because the colours in their logo (maroon and white) remind me of autumn as falling leaves and the general… Continue reading Campaign analysis through an art direction lens
Describe and analyse the responsibilities of an art director within contemporary graphic practice
Creative director – Is a senior-level leader who delivers the artistic and conceptual vision for brands, marketing campaigns or products, leading teams of designers, copywriters, and artists to deliver high-quality, cohesive creative work. They oversee the end to end creative process from brainstorming and pitching to final execution, ensuring alingnment with commercial goals. Account director… Continue reading Describe and analyse the responsibilities of an art director within contemporary graphic practice
Developing ideas and concepts in art direction practice
This is the nhs campaign me and my partner made to get 18-24 year olds to eat their five a day. We designed it like this because soup is extremely easy to make and you can use any ingredients you have. It is also a very good way to use up any fruit and vegetables… Continue reading Developing ideas and concepts in art direction practice
Presentation: Findings & direction
Narrated Video
Written Campaign Overview
My campaign will work by allowing users to interact with the participatory collective on a web page so that they can gain support and funding that they need to complete their mission successfully. To achieve their goal, I allowed users to be able to donate, join a mailing list, and to be able to join… Continue reading Written Campaign Overview
Social media examples
This is a Facebook event page that I designed to let users know that they can attend an in person event run by the participatory collective. I made sure that the colour scheme matched the theme of my web page as to not confuse users because they are both from the same organisation. I also… Continue reading Social media examples
Visual Identity System
This is the logo that I designed for the participatory collective. As the participatory collective is about wanting to help people and being able to let everyone live fullfilling lives, I decided to add two hands in the middle of the logo, reaching out to each other and holding on, like one person is pulling… Continue reading Visual Identity System
High Fidelity Prototype
High fidelity prototype: https://www.figma.com/site/Q4EgITIUWtC8RZzLsPDB4m/high-fidelity-prototype?node-id=0-1&t=nE1bMYmzedtDslj3-1 For my high fidelity prototype, I made a clear navigation system. I used a scroll function on the right-hand side of the web page, like most websites/web pages. I wanted to make it simple so that users with accessibility needs can use the web page as designed. I also made this… Continue reading High Fidelity Prototype
Initial wireframe and layouts
For my homepage, I decided to jump straight into the participatory collectives missions and values, and who they are and what they are trying to do to hopefully get the users attention. I let the user know who the participatory collective are, a little about what they do, what their missions are and what values… Continue reading Initial wireframe and layouts